01 Deliverability · Reaching the inbox
Your best emails land in promotions, in spam, or from a name nobody recognizes.
What it costs
You write the launch email, hit send and wait. Some of the people most likely to buy never see it. Nothing breaks and nobody tells you. The numbers sag, and you start doubting an offer that was never the problem.
How we support it
- Check your sender records (SPF, DKIM and DMARC) and fix what's missing
- Clean the list, and look at how and how often you send
- Leave a written note of what changed, so it stays fixed
How we help: Deliverability repair
Check your sender records, free
Nobody can guarantee inbox placement. We fix what's in your control and show you what changed.
02 Relevance · Staying top of mind
Your list has forgotten who you are.
What it costs
You go quiet for months, then show up with a launch. To them, you're a stranger asking for money. They skip it, or unsubscribe, and the person who kept showing up in their inbox gets the sale you earned.
How we support it
- A simple rhythm you can keep, whether that's a newsletter or a short weekly note
- Content that connects what you teach to what you sell
- A natural place for your offer to show up, without pitching every email
How we help: Newsletter management
Relevance builds over several emails. We agree the rhythm and what to look at before judging it.
03 Segmentation · The right email for each person
Everyone gets the same email, whether it fits them or not.
What it costs
Last month's buyer gets pitched the program they already own. The person ready for one-to-one work gets the starter course. Every mismatch teaches people your emails aren't for them, so they stop reading.
How we support it
- Tag people by interest and by what they've done
- Build separate paths, with buyers kept out of the sales emails
- Test the rules with sample contacts before anything goes live
How we help: Welcome and nurture sequences
Signals like clicks are imperfect. We use the ones you already have and keep the rules simple enough to run.
04 Follow-through · Between the important moments
Interest dies in the silence after the signup, the webinar or the sale.
What it costs
Someone's never warmer than right after they raise their hand. If the next email is a week away, or never comes, that moment is gone. Prospects cool off before they decide, and new clients start wondering what they paid for.
How we support it
- Welcome and post-webinar emails that pick up where the moment ended
- Onboarding that gets a new buyer to a first useful milestone
- Enquiry follow-up, so nothing sits waiting on you
How we help: Welcome and nurture sequences · Enquiry follow-up
We build it in your own account, and you approve every email before it goes live.
05 List growth · New people joining
Every launch leans on the same readers.
What it costs
No new people are joining, so each launch lands a little softer than the last, even when the offer's good. Your podcast, talks and guest spots reach new people every week, and they leave with no easy way to stay.
How we support it
- Find where your best subscribers come from, and add signup paths there
- A lead magnet worth an address, with the emails after it
- A useful first email for every new subscriber
How we help: List growth · Funnel building & optimization
More subscribers isn't the goal on its own. We focus on the people who fit your offer.
06 Systems · The plumbing underneath
Your tools don't talk, tags misfire, and nobody fully trusts the setup.
What it costs
A buyer's tag never fires, so they keep getting sales emails for something they own. Someone exports a spreadsheet every Monday to move contacts around. You can't see what's working, so every decision is a guess.
How we support it
- Choose the platform that fits, or make the one you have work properly
- Connect the integrations the project needs, and test them
- Keep it running and fix what breaks, so you're not stuck in the plumbing
How we help: Platform selection and setup · Email review and roadmap
A platform move is a separate decision. We start with the tools you already use.
Not sure where the leak in your email system is? Let's chat and we can figure it out together.